Our DNA
Creating lasting legacies
At Aurora, we empower brands to achieve their full potential while maintaining authenticity and excellence. Through strategic leadership, shared expertise, and a focus on sustainability, we drive growth across our portfolio. Our ecosystem connects brands, people, and ideas to shape experiences that are timeless, iconic, and transformative.
Our Vision and Mission
To be the world’s most trusted curator of iconic brands, driving growth that inspires communities and champions sustainable progress. Empowering iconic brands that elevate lifestyles.
Why We Do It
We believe in building brands that stand the test of time, inspire communities, and create meaningful change for future generations.
How We Do It
We achieve this by cultivating collaboration, prioritizing sustainability, and combining visionary leadership with operational excellence—ensuring our brands create lasting impact and exceptional experiences.
Timeline
Our Journey
Strategic growth, iconic partnerships, and a vision for the future.
Aurora Group’s timeline reflects our commitment to building a portfolio of world-class brands. Each acquisition marks a step forward in our mission to empower innovation, sustainability, and community impact.
2020
Colnago
Colnago joined our family in 2020, transforming it from a heritage brand into a brand with heritage. With Aurora’s strategic guidance, Colnago has redefined excellence in cycling, combining innovation with timeless craftsmanship.
2020
Wolfi’s
Wolfi’s joined Aurora’s portfolio in 2020. More than a cycling retailer, Wolfi’s is a trusted partner in the Middle Eastern cycling community, creating experiences and educating cyclists while elevating the sport’s culture in the region.
2022
UAE Team ADQ
Aurora created the UAE Team ADQ in late 2022, launching the team in January 2022. More than a professional women’s cycling team, UAE Team ADQ is a transformative force for female empowerment, breaking barriers and redefining excellence in the sport.
2025
PANGAIA
In 2024, Aurora proudly welcomed PANGAIA into its portfolio. A trailblazer in materials science, PANGAIA harnesses innovation to create premium lifestyle products that solve global challenges. As a collective of visionaries—scientists, technologists, and designers—PANGAIA epitomizes the fusion of purpose and innovation. Together with Aurora, PANGAIA is redefining sustainable luxury and shaping a future full of limitless possibilities.