Our path to creating a better world
At Aurora, sustainability is at the heart of everything we do. We are proud to support projects that create meaningful impact, including:
Women Moving Forward
Women Moving Forward (WMF) Launched in April 2022, WMF is committed to empowering and inspiring women, fostering excellence and growth mindsets, and transforming lives through cycling. What sets this initiative apart from other cycling communities is its focus on education and community development as top priorities. Our goal is to create a global benchmark for women’s cycling and sports, starting with the advancement of the UAE women’s cycling community.
BeeWild
The Bee Wild Project is an initiative focused on protecting wild bees and other pollinators, which are essential for maintaining healthy ecosystems and supporting global food security. The project aims to raise awareness about the alarming decline in pollinator populations due to habitat loss, climate change, and pesticides. Through conservation efforts, habitat restoration, and community involvement, the Bee Wild Project seeks to safeguard these critical species while addressing broader environmental and climate challenges.
