Wellness is our essence.
Driving impact through innovation, sustainability, and community.
At Aurora Private Group, passion fuels everything we do. Beyond investing in iconic brands, we are committed to projects that create meaningful change—empowering communities, advancing sustainability, and shaping the future of wellness and cycling.
UAETeamADQ
UAETeamADQ is more than a professional women’s cycling team—it’s a powerful testament to unity, resilience, and a pioneering spirit. Founded in 2021, our team represents a transformative force in female cycling, breaking barriers and redefining what it means to excel in the sport.
Colnago
Founded in 1954 in Cambiago, Italy, Colnago Ernesto & C. S.r.l., or simply Colnago, is synonymous with excellence in high-end road-racing bicycles. Renowned for its craftsmanship and innovative designs, Colnago has been at the forefront of professional cycling, delivering top-quality bicycles that meet the rigorous demands of racing.
WOLFI’S
For over two decades, Wolfi’s has been more than just a cycling retailer in the Middle East. We are educators, experience creators, and trusted partners in the cycling community. Our story is rooted in passion, commitment, and the pursuit of a healthier, happier lifestyle through cycling.
Pangaia
PANGAIA, a recent addition to Aurora Private Group’s portfolio, is a materials science company revolutionizing sustainability through premium lifestyle products. By uniting scientists, technologists, and designers, PANGAIA creates innovative, eco-conscious solutions that inspire positive change. Aurora proudly supports this transformative brand in redefining sustainable living with style and purpose.
Family companies
Aurora’s family extends beyond our core brands to include partners and collaborators that amplify our mission.
UAETeamEmirates
Welcome to the world of UAETeamEmirates, where speed, endurance, and innovation converge to create a global powerhouse in professional cycling. Guided by a commitment to excellence, the team has become a symbol of dedication, resilience, and groundbreaking achievements. As Team Principal & CEO Mauro Gianetti puts it, "The aim for 2023 was to be among the top professional teams in the world, and I'm proud to say that we are well on that path.”
MyWhoosh
MyWhoosh has officially been awarded the UCI Cycling Esports World Championships from 2024 to 2026 and has been selected as the exclusive UCI Cycling Esports platform.
Pissei
PISSEI has redefined cycling apparel with its advanced, meticulously crafted garments that cater to the unique needs of cyclists. Combining technical innovation with Italian design excellence, PISSEI is committed to empowering athletes to achieve their best on the road.